Shortly before Memorial Day weekend, the U.S. Army posed a broad question to veterans, prodding them to talk about how serving America “impacted” their lives. The question was very much on-brand with the Army’s recruitment commercials, which valorize service as a life-changing good, and it’s likely that the marketing team hoped to spark an inspiring response from people who had worn the uniform and lived to tell their tales.
But it didn’t go that way.
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